ThinkNow Research, a market research firm, and Sensis, a cross-cultural advertising agency, collaborated to create a joint research study entitled “The Hispanic Millennial Project.” This study focused on Latino Millennial health, diet and exercise, as well attitudes about the Affordable Care Act (AKA OBAMACARE).
According to the survey “The young and healthy Hispanic millennial segment experienced great difficulty during the initial rollout of the Affordable Care Act. And the three key challenges that contributed to that difficulty were lack of trust, lack of awareness and the need for one-on-one education to better inform users about the marketplace and the plans being offered.”
The research study also revealed that “Despite rough beginnings, Hispanic millennials are now more in favor of the ACA than non-Hispanic millennials”
The Hispanic Millennial Project found the following:
- Latino Millennials rate their overall health more positively than non-Hispanics, defining health to mean good diet, feeling good and exercise.
- Hispanic Gen Yers reported lower levels of stress.
- Hispanic Millennial’s disclosed that diabetes was the illness they were most concerned about developing in the future.
- Latino Millennials consult their doctor and the internet when seeking information or advice; they are more likely to resist seeing a doctor than non-Hispanic millennials.
- Foreign born Hispanic Millennials choose traditional home remedies over medicine.
- Hispanic male millennials are more optimistic about their health than female Hispanic millennials.
- Hispanic millennial males are more likely to take preventative measures to avoid health problems.
- 80% Latino Gen Yers exercise to avoid health problem for the future.
- 57% Latino Millennials exercise 4 times or more during the week.
- 25% Hispanic Millennials play a team sport.
- 28% use mobile apps for health related purposes.