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Generation Z is those born between 1995-2014 (22 years and under). This generation has been called Generation Z, iGen, Post-Millennials, Homeland Generation, and Gen Tech. In the past few years, Gen Z has been studied, and facts reveal that this cohort is different. Moreover, Generation Z is the most diverse generation than previous cohorts, 48% non-white. They are also more educated than any previous generation. They have the highest rate of cell phone ownership than other generations.

What drives this generation? Gen Z has an entrepreneurial streak in them with 70% saying they currently work self-employed jobs. This generation is very concerned about their future financial stability. A survey showed that 60% of Gen Z already has savings accounts and that 71% of them say they are focused on saving for their future goals. So if you employ them, they may be a very stable workforce if there are long-term incentives such as 401K’s, savings accounts, etc. An Universum study surveyed 49,000 Gen Z members across 47 countries found Gen Z is very concerned with job security and living a balanced full life.

Studies show that this workforce is highly confident, developed emotional intelligence and ambitious. Gen Z has proved to be rapid and unstructured learning capacity, evidenced by their YouTube learning. This cohort is team ethic based and high respect for peer reviews, which will incent employers to be more team-based performance. Gen Z has a strong sense of equality, diversity, and social impact (social responsibility). Of course, because of technology, this generational group developed strong abilities in multi-tasking and sourcing information.

As long as employers stay open-minded about all this generation has to offer, play to their strengths and avoid the negative stereotypes, Gen Z will be a great addition to the United States workforce.

Holtyluwer, L. (December 26, 2018).
https://www.thepostmillennial.com/category/culture/

Gen Z Research – 2017 National Study on Generation Z