IntraPreneurship is the act of behaving like an entrepreneur while working within a large organization.
Companies are beginning to create opportunities for their employees to develop their intrapreneurial ideas. Here are some examples of this concept:
- Google allows employees to spend 20% of their time on personal “pet” projects.
- W.L. Gore (creators of Gore-Tex) give employees “dabble time” of 10% of their days.
Why are companies investing in Intrapreneurship?
Enlightened companies understand that it is good for the employees and for the company. Employees have more options in the 21century than ever before! Some are more willing to leave an organization and become an Entrepreneur. However, not everyone is willing to leave the organization and be responsible for all aspects of the business — sales, marketing, technical and executive duties. Therefore, companies now can create employee entrepreneurial spirit by creating an IntraPreneur program within the organization.
Who Make the Best IntraPreneurs?
Organizations have found that mixing generations is a smart option for increasing the likelihood of success. Baby Boomers, Generation X, Millennials (aka Gen Y) and Generation Z all have different experiences and perspectives. Mixing them together can be challenging at times, but long term can help identify and develop products and services that are desirable, feasible and important to the consumer.